Friday 20 March 2009



The above and below images are a couple of our final solutions to how to make people use public transport more. We targeted car drivers and used global warming as our facts to try make them use public transport more. Using facts on how our world is changing because of global warming and imagery we hope that our posters will help make car drivers use public transport which in the long run would mean less car emissions going into the atmosphere, which is a factor for global warming. One problem we found was keeping to two colours then stock which was a restraint on the brief. It meant designing simple imagery, considering the colour and how we could use the stock effectively. I think we did this well, we used the green as the promoter of using public transport which is why the bus in the imagery is green then the car in the logo is coloured red. More research could of been done for this brief to back up our ideas more, also more photographs to work with would have been better and we should have experimented with more layouts and colour.

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