Friday 29 May 2009

Evaluation
This module began with the recognition day brief. I rather enjoyed this brief since i approached it differently to previous ones. I tried using photography as my main content. I used rather thought out photos that consided depth of field and macro. I feel these worked very well rather then using images that have been brought into illustrater and changed. The photos weren't altered but raw from the source which i think gives them more value. In this brief i should have considered the type more, as it was very important in supporting the photos. On a whole i feel the photos i used were very visually pleasing. It's taught me the importance photography can have in communication.
The next brief was How to... which started badly. My ideas to start with were poor and when i tried to make these work the results didnt look graphic and didnt communicate well. I produced many ideas but my development in this brief was lacking. When i changed my idea to one that was working which is the map idea i should have pushed it further with colour use and researched it more then i did. I aren't very happy with this brief there is a lack of development and research which would have pushed my final piece further. However on the plus i think i produced a lot of ideas on this brief all having potential. If i was to do it again i would push more of these ideas and develop them further.
The collaborative brief came next which made me have to organise myself. Since i was working with another person it meant i had to organise each day so we could work together share our ideas and develop them. Individually we gathered research and brought it together which meant we had more research on a whole. The problem with collaborative briefs is its easy to become reliant on your partner which in this case i don't believe was me. I prefer working by myself since there's noone else to rely on but me. From the last brief this one was more developed, when we had our idea we did develop it to try push it further and make it communicate better. More planning could have been taken to push the final idea further.
The final five week brief was speaking from experience. I found that distractions this year prevented me from working a whole lot so this is what i addressed. I should have produced more ideas, i feel i did jump into my ideas straight away without trying others and pushing their potential. I researched each of my final outcomes unlike in previous briefs to see what other designers have produced and help develop my ideas. I tried and tested different layouts to push my final pieces. I was rather happy with my final outcomes, i screen printed the majority of them which seemed appropriate. Compared to the previous briefs i think i pushed myself much more. I felt the benefits of researching my ideas and developing them i feel its given my final pieces more value and i appreciate them more.

Thursday 28 May 2009



Here's my coaster in action in the studio. Rather dashing!


In the center is my flyer which is simply tying together my resolutions and giving tips on how to study best without being distracted, i think as a set of things it works well with its mainly black and white theme and logo to tie it together.


This is my mouse mat which again i screen printed onto foam paper. The mat is completely type based. I wanted to play with positive and negative space which i think i did quite effectively. I listed many websites that would be considered as distractions from doing work, then placed my priorities logo in the middle in white appearing as negative space. Again simple idea but straight to the point without having to spell it out. The mouse mat to the right was an error when printing, i happened to print it without aligning it correctly so it was printed twice onto the mat. However i actually like this, priorities is more readable and i think the message is still clear.


I've screen printed onto each side of my coaster, one side being completely image based and the other being type. Together i think they communicate well my hopefully humerous message. I'm rather pleased with my coaster. Rather then using card as my stock i used foam paper since it'll be more water resistent.


Opposite to the below designs these are completely image based. Its nice to see these communicate just as clearly as the coasters below. These humeruous coasters are the way i want my coaster to be promoting people to get there priorities right.


Very simple coaster, with simple idea. the coasters type based, large clear font with simple colour use. It's not imformative just provides simple questions which are in context with its surrounding.


This is my poster, the idea being that distractions lead to a dead end which is why named distractions are waiting in the dead ends. Rather then trying to be imformative its simply trying to be interactive since the viewer can try and complete the maze. I screen printed the poster onto different coloured stocks to try and make the poster more visually interesting.

Tuesday 26 May 2009



Theres a serious of sony adverts that are simple ideas but require huge amounts of effort to convey. The two adverts ive looked at here are amazingly bright and really engage with the audience because of this. However they are still simple ideas to start with, its not over complicated.


Again character based however i prefer the composition in this poster, its more 3d then the very flat dont panic poster. This kind of illustrative character work is something i would be interested in working with throughout summer.


Nice collective of simple characters, bright colourful and extremely engaging, i like it.


Extremely simple graphic design but known throughout our society. We know the shape of this road sign means stop with having to even read the word stop. Very simple but manages to engage the audience and make them do something.


I like this simple image and type piece. One word says everything, 'progress' with barack obama above it we know the piece is referring to him being the first black president without having to actually say this. Nice simple play with type and image.
Speaking from experience...
My problem for this brief is being distracted. For me this year distractions have stopped me from completeing more work then i could have done.
I want to approach this in a more humoureous way rather then trying shock, guilt tactics. I'll aproach this brief in different ways, meaning rather then my final piece being one thing eg a book i want to have different end results for different environments eg kitchen, pub, cinema.