Theres a serious of sony adverts that are simple ideas but require huge amounts of effort to convey. The two adverts ive looked at here are amazingly bright and really engage with the audience because of this. However they are still simple ideas to start with, its not over complicated.

Again character based however i prefer the composition in this poster, its more 3d then the very flat dont panic poster. This kind of illustrative character work is something i would be interested in working with throughout summer.

Nice collective of simple characters, bright colourful and extremely engaging, i like it.

Extremely simple graphic design but known throughout our society. We know the shape of this road sign means stop with having to even read the word stop. Very simple but manages to engage the audience and make them do something.

I like this simple image and type piece. One word says everything, 'progress' with barack obama above it we know the piece is referring to him being the first black president without having to actually say this. Nice simple play with type and image.

Speaking from experience...
My problem for this brief is being distracted. For me this year distractions have stopped me from completeing more work then i could have done.
I want to approach this in a more humoureous way rather then trying shock, guilt tactics. I'll aproach this brief in different ways, meaning rather then my final piece being one thing eg a book i want to have different end results for different environments eg kitchen, pub, cinema.