Simple idea but communicates the message well. A passage of text might be legible but it might not communicate the ideas as well as a simple statement and use of image could do.

By slightly altering the shape of the this letterform a totally different meaning is given to the letter. Its simple but brilliant how our perception of the letter is changed by such a simple manipulation.

This playful look on type is similar to the studio work we are currently doing. looking at the form and shape of letterforms and how we can produce them.